Starting next Monday, March 22nd 2010, and for three weeks, the new areva.com website will be advertised on around ten French news/business websites.
The goal is to promote AREVA’s new website launched early February and to encourage the general public and French opinion leaders to consult this new, more complete, interactive and informative version.
The ad-campaign is based on 6 teasers in a variety of formats illustrating some of the new areva.com topics: nuclear power, renewable energies, along with dialogue and transparency.
For this new communication, AREVA has kept its fun, modern and unexpected tone, with messages like “Discover the recipe for Yellow Cake on the new areva.com!” and “If you think that enriched uranium is bling-bling, have a look at the new areva.com site!”
The campaign is designed to generate tens of thousands of visits to areva.com and also to improve AREVA brand awareness as a close and attractive company.